I was flipping through the latest West Elm catalog last night & was pleasantly surprised to see warm tones & styling throughout. I had heard through the grapevine that this change was coming to the sleek shop, but this was the first time I had seen it in their catalog. This image above made me smile - and to me, was the most noticeable example of this warmer, softer feel - the birthday celebration scene, left early to go play board games or take the coffee over to the couch.
Touches like these wooden boxes, framed silhouette, and red wall make this industrial lamp seem less sterile & more friendly. Little things like this definitely make a difference to me in terms of picturing them in my home - a place I want nothing more than to feel warm & cozy.
Well done, West Elm.
[images courtesy of West Elm]