Lettering in Anthro Catalog

I just got the new Anthropologie catalog in the mail & instantly fell for the penciled handlettering. (That gorgeous coffee table isn't so bad either!) The minimal layout feels a whole lot friendlier with the penciled-in & crossed out details - and perhaps a bit more approachable than the nearly 3K+ price tag might suggest in type. All in, it's got that casual cool vibe that Athro does best. Well done.