Friday, December 14, 2007

Fridays with John: Elf Yourself

Before joining Liz (professionally), I worked in advertising for 5 years, mostly as a copywriter. It was great work and I still love a great ad--especially when you don't feel you're getting sold to. OfficeMax's Elf Yourself microsite does this perfectly. It's a great way for you to get into the holiday spirit and make fun of anyone you have a picture of at the same time.
While Liz is out running an errand, I took the liberty of "Elfing" a few of her favorite animals.

And this thing is no joke, created by the small, but big-minded, NY ad agency Toy, received 36 million views last year--over a span of only 5 weeks.

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